Proteinmaxxing: Do we really need high-protein everything?

Hi everyone 👋

Protein seems to be everywhere right now.

Protein coffee. Protein cereal. Protein chips. Protein pasta. Protein bars. Even ordinary foods are increasingly being marketed as “high protein.”

Online, you may have come across the term “proteinmaxxing”, which generally refers to trying to increase protein intake throughout the day.

Protein is important for maintaining muscle and supporting many functions in the body.

But seeing “high protein” written on a package does not automatically mean a food is healthier overall, and many of us may not actually know how much protein we need.

It also raises an interesting question: are people choosing these foods because they genuinely help them, or because protein has become one of the biggest wellness marketing trends?

💬 What do you think?

• Do you intentionally try to eat more protein?
• Do “high-protein” labels influence what you buy?
• Have protein-rich foods helped you feel fuller or improve your eating habits?
• Do you think the protein trend is useful or overhyped?

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We’d love to hear what you think and if you have a simple protein-rich food you genuinely enjoy, share it with the community too. 👇

With care,

Razar from the Carenity team💖